Your Unlimited White-Label Cornerstone Development Partner.
High-fidelity Figma to Cornerstone Builder conversions with no quotes, no hourly risk, and no hiring overhead. Scale your agency’s production with a dedicated expert resource.
Unlimited Builds
Unlimited Revisions
Flat Monthly Fee
Forged for Agencies
Stop Sacrificing Profit to the Development Bottleneck.
Every agency hits the same wall: unpredictable fulfillment. This bottleneck slows launches, erodes client trust, and forces you to carry unnecessary overhead.
The agency problem
You're paying for their overhead and meetings, resulting in weeks of delay for a single project.
The freelancer problem
They lack specialized mastery in advanced Cornerstone features and often miss deadlines.
The in-house problem
Fixed salaries, benefits, and constant management time—whether the workload is high or low.
The Cornerstone Smith Advantage
Specialized Capacity On Demand.
I am a plug-and-play Cornerstone resource that integrates directly into your agency’s workflow. No new contracts, no interviews, and no onboarding—whenever you have a project, I'm ready to build.
Unlimited Builds & Revisions
Build your entire backlog without overage fees. Submit as many Figma mockups as you want to your queue. I work through them one by one (or two at a time on Max) until every detail is production-ready.
Reliable Turnaround
Get guaranteed speed you can bank on. Depending on your plan, I deliver production-ready builds in 1–4 business days, moving through your queue with consistent, predictable momentum.
Dedicated Quality Control
I build the "Pro" way—clean class naming, native elements, and logical structures. You get a site that is easy to maintain, light on plugins, and ready for your team to take over instantly.
Full-Stack Platform Mastery
I specialize in advanced Cornerstone architecture—including complex Loopers, ACF integration, and Dynamic Content.
Silent Partner (White Label)
I work entirely behind the scenes. Whether I build on your staging environment or mine, every delivery is unbranded and ready for review.
Meet Your Cornerstone Smith
Edward Benedict Ursal
I don’t just build with Cornerstone—I’ve lived inside the ecosystem since its infancy.
My journey started in 2017, back when the Pro Theme didn't even exist and I only had X Theme. I became a loyalist early on, and to this day, when a client asks for my recommendation, I choose Pro without blinking.
The "MacGyver" Years
Before Pro became the powerhouse it is today, I was finding ways to make it do the "impossible."
Creative Architecture
Long before the Layout Builder existed, I was creatively using Global Blocks to architect my own dynamic single-post layouts.
Beyond Web Design
I've pushed the builder into unconventional territory, using it to build the interface for a custom inventory management system.
Deep-Rooted Expertise
From 2017 to early 2021, I had the distinct honor of working alongside the great people at Themeco.
Build the Foundation
I helped craft early documentation and answered thousands of support tickets, helping users navigate the theme’s evolution.
Official Tutorials
I created tutorial videos for the official Themeco YouTube channel, sharing advanced techniques with the community.
Lead Development
I led a team of developers at a digital marketing agency specifically focused on the Pro ecosystem.
Why this matters to your agency:
You aren’t hiring a freelancer who is "guessing" at a template. You are acquiring an expert who has helped document, support, and push the limits of the Pro Theme for over seven years.How It Works
Your Simple 3-Step Process for Guaranteed Capacity.
01
Choose Your Plan
Select the subscription that matches your project volume. Once chosen, I will send you a custom invoice for your first month to officially kick off the partnership.
02
Submit Your Mockups
After payment, I manually set up your dedicated build board. Add your Figma or XD mockups and I'll begin forging your priority builds one by one.
03
Receive in 1-4 Days
Receive production-ready builds one by one (or two on Foundry) in 1–4 business days. Your queue stays in constant motion, delivering high-fidelity results directly to your staging environment.
Investment
Choose the Capacity That Matches Your Scale.
Operational Standards
Clear Scope. No Surprises.
What's included
1. Full-System Implementation
I utilize the complete suite of Cornerstone Power: Custom Headers, Footers, Single Post Layouts, Archive Templates, and 404 pages. I don't just build pages; I forge cohesive site systems.
2. Strategic Component Architecture
I build with your long-term productivity in mind. I utilize Cornerstone Components for recurring elements to ensure site-wide updates from a single source without unnecessary complexity.
3. Advanced Data & Loopers (Forge + Foundry)
For my mid-to-high volume tiers, I bring static designs to life with complex Looper Providers, ACF integration, and Dynamic Content for data-driven builds.
4. Intelligent Responsive Architecture
I translate desktop designs into fluid experiences. Even without mobile mockups, I make the executive calls on stacking logic and scaling to ensure a premium feel on every device.
5. Native Element Optimization
I prioritize native Cornerstone elements over third-party plugins. This keeps the site lightweight, reduces security vulnerabilities, and ensures your stack remains clean.
6. High-Fidelity Design Execution
I respect the 'vibe' of your design, paying obsessive attention to letter spacing, line heights, and subtle interactions that distinguish a custom build.
7. Centralized Build Management
Eliminate email-tag. You’ll have access to a dedicated project board where you can submit mockups and track the status of every build in real-time.
8. Visual Feedback & Direct Annotation
Using professional review software, your team can leave comments directly on the live staging site for faster, frictionless QA and revisions.
9. Unlimited Revisions
I am committed to precision. I will refine and adjust your build until it perfectly matches your mockups and meets your agency's standards.
10. White-Label 'Silent' Delivery
Our work is invisible to your client. I use logical, professional naming conventions for all classes and components so your in-house team can step in immediately.
The Boundaries (To Keep Us Fast)
No Core Software Engineering
I stay within the builder and front-end layers. While I utilize PHP snippets to extend Looper functionality or ACF logic, I do not build custom plugins, complex APIs, or standalone web applications.No Third-Party Platform Troubleshooting
I can integrate your data (like Lodgify or WooCommerce), but I are not responsible for configuring the platforms themselves. You provide the functional data source; I build the interface.No Asset Creation
To maintain 1-4 day turnarounds, you provide the Figma/XD files, final copy, and brand assets. I focus 100% on the 'Forge'—turning your vision into code.No Direct Client Communication
I am your silent partners, not your project managers. I work exclusively with your agency team to keep delivery 'silent' and white-labeled.No 'Meeting Bloat'
To keep the focus on production, I communicate exclusively via your dedicated board. This ensures every minute of your subscription is spent on your builds, not in a waiting room.Got Questions?
Frequently Asked Questions.
Everything you need to know about how my partnership works.
The Fulfillment Crisis Ends Now.
Stop Quoting.
Stop Quoting.
Start Launching.
Your agency’s growth shouldn't be limited by your development capacity. Partner with a former Themeco Insider today.
Get Started Today
Or, book a 1-page Test Drive to see my speed first.